Canadian brands, Shopify stores, Etsy shops, Amazon.ca sellers and Poshmark closets use CatalogX to put flat lays on a model — especially the outerwear and knitwear whose whole value is volume, and whose volume a flat lay destroys.
A tee photographs fine flat. A parka does not. Neither does a wool coat, a quilted liner, a heavy cable knit or anything with a hood, and those are the pieces carrying the margin in a market with six months of cold. Laid on a table, the garment loses the two things a buyer is paying for: how it sits on a shoulder and how much room is actually in it. The photo says "flat rectangle" and the customer reads "I cannot tell if this fits over a sweater".
The traditional fix is a studio day with a model, which in a country where the season turns fast means booking a shoot in July for stock you want live in September, and paying again in January when the transitional pieces land. Meanwhile the returns from "looked different on" are quietly eating the margin the shoot was supposed to protect.
Generating the shot solves the structural problem rather than the scheduling one first: the garment goes back onto a body, with its own weight, its own drape and its own colour, and you can do it the day the sample clears customs.
A flat lay, a hanger shot or a phone photo. Add the back view, the matching bottom and up to two further reference shots so a layered look is shot as a layered look.
Choose from the catalogue, or on Pro and above upload and save your own model, backdrop and pose and reuse the same ones across every drop.
One master image resized and padded for Amazon, Etsy, Shopify, eBay, Poshmark, Depop, TikTok Shop and Instagram, with AI-provenance metadata written into the file.
Canadian credit and debit cards work, and the charge is made in US dollars — your issuer does the conversion. Every price on this page is therefore shown in USD rather than a CAD column that drifts against the rate.
The categories that photograph worst flat are exactly the ones that gain most from being generated on a model. A parka regains its shoulder line, a knit regains its weight, and a hood stops reading as a fold in the fabric.
Winter is sold as outfits. A coat can be sent through with its matching bottom, its back view and reference shots, so the listing shows the piece the way it is worn rather than isolated on white. Accessories are handled as their own case, with the model's outfit restyled into plain neutrals so the product stays the hero.
The generated image carries no text, so the same file serves both listings without a second version — which matters when you are maintaining two listing bodies for the same SKU. Where text does appear, on a catalog card, you type it yourself, so it can be either language. The CatalogX interface itself is English.
A charcoal that renders as navy is a refund. CatalogX is built to preserve product pixels: dyed colours stay unshifted, patterns hold their repeat through folds, and a printed graphic keeps its scale and position rather than being reinvented.
Every exported image carries the IPTC digital source type for algorithmically generated
media, and images showing a photorealistic AI-generated person additionally carry Amazon's
contains-synthetic-performer keyword, required by its policy worldwide.
Embedded in the file, so it survives the trip into your feed and your channel partners'
systems.
| 30-piece winter drop | Booked studio day | CatalogX |
|---|---|---|
| When you must book | Months ahead, before samples land | The day the sample arrives |
| Heavy outerwear | Needs a model, steaming and a tall set | Generated on a model with its own drape |
| Showing a layered outfit | Styling time on the day | Extra reference images on the same upload |
| Re-shooting one rejected frame | Rebook the session | Regenerate in about 30 seconds |
| A colourway added late | A new shoot | 1 credit |
| Usage rights | Negotiated, often time-limited | You own every output, no watermark, no window |
The first row is the one that quietly costs the most. Booking a shoot before the samples have cleared means shooting whatever arrived in time and listing the rest flat — which is how half a winter catalogue ends up with two different standards of photography in the same collection.
Yes. Canadian credit and debit cards are accepted and the charge is made in US dollars, so your card issuer handles the conversion. Every price shown outside India is in USD, which is why there is no separate CAD column here to fall out of date.
That is the category it is most worth using for. A parka, a wool coat or a chunky knit is exactly the garment that photographs worst flat, because the whole product is volume and drape and a flat lay removes both. Generating it on a model restores the shape it has when someone is wearing it, which is the shape the buyer is actually paying for.
Yes. A single garment can be sent through with its matching bottom, its back view and further reference shots, so a coat can be shown over the layers you actually sell it with rather than floating on its own. Accessories are handled too, with the model's outfit restyled into plain neutrals so the product stays the hero.
The images carry no text, so the same asset serves an English and a French listing without a second version. Anything you do add text to — a catalog card, for instance — is text you type yourself, so it can be produced in either language. The CatalogX interface itself is in English.
The requirement on every major marketplace is that the image accurately represents the item the buyer receives, not that it was captured with a camera. Amazon additionally requires that images showing a photorealistic AI-generated person be labelled, and CatalogX writes that label into the exported file for you, along with the IPTC digital source type for algorithmically generated media.
Reckon in credits rather than days: one credit per finished HD image, two at 2K, four at 4K. Up to 20 garments can go through in a single batch run against one model, each output keeping the filename you uploaded it under, so a 40-piece drop is two runs rather than two studio days.
Yes, from the Pro plan up. You upload a model once, save it, and reference it on every shot afterwards — so a store's photography reads as one continuous brand rather than a series of unrelated sessions. Backgrounds and poses can be saved and reused the same way.
Yes, on every plan including the free one. No watermarks, no per-image licence and no usage window: use them on your own store, on marketplaces, in paid ads, on packaging and in print.
Five free credits, no card. The parka, the cable knit, the coat that looks like a duvet flat.