Nykaa Fashion Lehenga Image Guidelines
Listing bridal, sangeet, or festive lehengas on Nykaa Fashion? These are the standards your images should generally meet — exact specs are confirmed during seller onboarding:
| Requirement | Nykaa Fashion Guideline |
|---|---|
| Resolution | High resolution recommended — around 1500–2000px+ (minimum ~1000x1000px for zoom) |
| Orientation | Vertical / portrait preferred for apparel |
| Background | Pure white for the hero image |
| Shot types | Model images preferred — front, back, and close-up views showing fabric texture |
| Framing | Product should fill roughly 70–85% of the frame |
| Special notes | No watermarks, text overlays, or logos — clean imagery is part of the curation bar |
Luxury Buyers Zoom In Before They Buy
A lehenga is a considered purchase — often the priciest item a buyer will order online all year. On a premium platform, that decision happens in the zoom view: is the embroidery hand-finished or printed? Do the sequins catch light? Does the dupatta border match the skirt? If your image pixelates at that moment, the sale is gone.
How CatalogX handles it: Upload a flat photo of the full set — skirt, choli, dupatta — and the AI renders the flare, drape, and embroidery placement on a model with editorial polish. Then 4x HD upscale pushes the image to zoom-grade resolution where every thread of zardozi stays distinct.
Complete the story: Generate the back view (buyers check the choli back design), a dupatta close-up, and an embroidery macro crop. A full shot list signals a serious label — exactly what a curated marketplace wants on its shelves.
How to Create Nykaa Fashion-Ready Lehenga Images
1. Upload your lehenga set — Flat, fully spread, with even lighting so the embroidery reads clearly.
2. Choose a model and pose — Full-length standing poses from 40+ diverse Indian models show the flare best.
3. Generate the full shot list — Front hero, back view, and detail close-ups; add AI shadows for studio depth.
4. Upscale and export — Apply 4x HD upscale, then export high-resolution vertical images at custom dimensions that comply with Nykaa Fashion's guidelines.