DTC brands, Shopify stores, Amazon sellers and creative agencies use CatalogX to turn flat lays into photorealistic on-model product photography — prints and colorways preserved, one consistent model across the whole collection, full commercial rights, API included.
Not the photographer's day rate — the total, including the weeks your collection sits unlisted.
| 40-piece collection | Studio shoot | CatalogX |
|---|---|---|
| Studio & equipment | $300–$1,500/day | $0 |
| Model day rate | $200–$1,200 | $0 |
| Stylist & assistant | $300–$800 | $0 |
| Retouching | $5–$25 per image | Included |
| Typical per finished image | $50–$150 | ~$0.20 |
| Time to live listings | 2–4 weeks | Same day |
| Reshoot a rejected SKU | Rebook the session | Regenerate in 30 seconds |
| Adding a colorway later | New shoot | 1 credit |
The last two rows are the ones that change how you operate. A traditional shoot prices change out of reach — once the model has gone home, a rejected image or a new colorway means rebooking everything. That's why catalogs go stale and why brands ship SKUs with a flat lay they know converts worse. When a reshoot costs one credit, your catalog stops being something you shot once and becomes something you keep current.
A catalog where every SKU has a different face doesn't read as a brand — it reads as a marketplace. Custom models let you fix a face, body type and styling once and reuse it across all 60 pieces, so the collection looks like a single commissioned shoot. Included from Business up.
The same tee in eight colors is eight SKUs and, traditionally, eight photographs. Color Variants regenerate the same model, pose and lighting with the blank recolored per SKU at one credit each — so your gallery is consistent across the run instead of visibly assembled from different sessions.
Generic AI invents fabric. For a brand that's not cosmetic — it's a returns problem and a trust problem. CatalogX is built to preserve product pixels: graphics hold their printed scale and chest position, all-over patterns keep their repeat through every fold, and dyed colors don't drift toward whatever the model expected.
API access is included from Business up, so garment photos go in and finished on-model images come out directly from Shopify, your PIM or your listing tooling — no one sitting in a tab uploading files one at a time. API keys are exempt from per-caller rate limits, so a bulk run isn't throttled; credits are the only ceiling.
Amazon requires adult apparel MAIN images on a standing human model, pure white background, 1600px+. It requires accuracy, not a camera. CatalogX produces exactly that shot while preserving your actual garment — and the same source image exports to every other marketplace's crop and size spec.
You own every output, on every plan including free. No watermarks, no per-image license, no usage window, no renegotiation when an image moves from your site to a paid ad to a packaging insert.
Use the free credits on your hardest piece — the all-over print, the technical outerwear, the thing that broke the last tool you tried. Judge us on that.
Pick or build the model, styling and background the collection will live in. This becomes the look every SKU inherits.
Batch up to 20 garments per run in the app, or wire the API into your listing pipeline and let it run unattended.
Business at $49.99/month covers 250 photos — roughly six 40-piece collections. Past that, self-serve stops being the right shape.
Enterprise exists for brands running more than 1,000 photos a month, agencies shooting on behalf of several clients, and teams maintaining catalogs across multiple markets. It adds custom volume pricing, a dedicated account manager, onboarding for your team, priority turnaround and full API access. If you currently budget per season or keep a photographer on retainer, that's the conversation worth having — not a $9.99 plan.
A US apparel session runs $300–$1,500 per day before the model's rate, working out to roughly $50–$150 per finished image once retouching is included. A full collection takes weeks to schedule, shoot and deliver. CatalogX Business is $49.99/month for 250 photos, generated in about 30 seconds each from flat lays you already have.
No, and this is the specific thing we build against. CatalogX preserves product pixels: graphics stay at their printed scale and position, patterns hold their repeat through folds, and dyed colors stay unshifted. For a brand this is the difference between a usable catalog and a returns problem.
Yes. Custom models let you lock a face, body type and styling and reuse it across every SKU, so a 60-piece collection reads as one commissioned shoot. Included from Business up.
Yes, on every plan including free. You own the outputs, no watermarks, and you can use them on your store, on marketplaces, in paid ads, on packaging and in print. No per-image license, no usage window.
Amazon requires adult apparel MAIN images to show the product on a standing human model against pure white, at 1600px or larger. It does not require that the photograph be made with a camera — it requires that the image accurately represent the product. CatalogX generates exactly that shot while preserving your actual garment.
Yes. API access is included from Business up, so your team can push garment photos in and pull finished on-model images out directly from Shopify, your PIM or your listing tooling. API keys are exempt from per-caller rate limits, so a bulk run isn't throttled — credits remain the only ceiling.
Yes, and it's a common use. Custom models let you keep a distinct look per client, and Enterprise adds volume pricing, a dedicated account manager and priority turnaround. If you keep a photographer on retainer or budget per season, talk to sales rather than starting self-serve.
Free credits, no card. Send through the piece that broke the last tool you tried.
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