Marketplace white is a requirement, not a brand. Upload the place you actually sell from — your shop, your studio wall, your brand backdrop — save it, and shoot every product against it.
Product photography has to satisfy two audiences that want opposite things. A marketplace wants a pure white frame with the product filling most of it, because its listing grid has to be uniform. Your own storefront, your Instagram and your lookbook want the opposite: a scene that says who the brand is, because uniformity there is invisibility.
Most sellers solve this by shooting once for the marketplace and living with white everywhere else. The generated route removes the trade-off entirely, because the background is a setting rather than a location you had to book.
The built-in catalogue covers the standard cases — studio colours, lifestyle scenes, festive sets and marketplace-ready plain whites — on every plan including free. Saving your own is what makes the brand-facing half of that repeatable.
An empty frame of your shop interior, your studio wall or a printed brand backdrop. It does not need a model in it and it does not need to be a professional shot.
The saved background appears in the picker beside the built-in catalogue, ready to select on any generation without re-uploading.
Single shots, bulk runs and e-commerce packs can all use it, and the API takes its id directly, so an automated run keeps the same scene as everything before it.
A boutique's own interior behind its own stock is a stronger signal than any stock loft, and it is a signal no competitor can copy because it is your shop.
Enough to keep a marketplace white, a lifestyle scene and a seasonal set per line — or, for an agency, a saved backdrop per client.
Every plan, including free, gets the full 50+ scenes: studio colours, lifestyle settings, festive sets including Diwali and wedding, and plain whites sized for marketplace requirements.
A saved background has an id you pass on the call, so the scene is part of the automated pipeline rather than something a person re-picks each time.
Saving costs nothing and using one costs nothing beyond the normal generation credits.
Because the background is a setting, the same garment can be re-issued against a festive scene in October and plain white in January for one credit each, rather than a second shoot.
| Free & Starter | Pro and above | |
|---|---|---|
| Built-in scene catalogue | All 50+ | All 50+ |
| Marketplace-ready plain whites | Yes | Yes |
| Upload your own background | — | Yes |
| Save it for reuse | — | Up to 20 |
| Reference it from the API | — | Yes, on Business and above where API keys are issued |
| Credit cost | None | None |
The same Pro gate covers custom models and pose reference.
Pro and above. The free and Starter plans get the complete built-in catalogue of 50+ scenes — nothing in it is reserved for paid tiers — and what Pro adds is uploading your own backdrop and saving it for reuse.
An empty frame of the space: your shop interior, a studio wall, a printed brand backdrop. There does not need to be anyone in it, and it does not need to be shot professionally — it needs to be the place you want the product to appear.
Up to 20 per account. That is usually a marketplace white, a lifestyle scene and a seasonal set per line, or one saved backdrop per client if you are an agency.
Yes, on every plan. Marketplace-ready plain whites are part of the built-in catalogue, and marketplace export then pads and resizes the finished image to each destination's own canvas and fill at no credit cost.
No. Saving is free and selecting one is free; you pay the normal generation cost of one credit at HD, two at 2K and four at 4K.
Yes — in single shots, in a batch of up to 20 garments and in an e-commerce pose pack. It can also be passed by id through the API, so an automated run keeps the same scene.
Yes, and it is one of the main reasons to work this way. The same garment can be re-issued against a festive scene for one season and plain white for the next, at one credit each rather than a second photo shoot.
Yes. The built-in catalogue includes festive sets such as Diwali and wedding scenes alongside studio colours, lifestyle settings and plain whites, on every plan.
Start free with 5 credits and the full built-in scene catalogue.